About Us
We put people first. It's what shapes the products we design, the culture we work in, and the partnerships we build.
Our Way
We work to design the world’s largest digital brands, products, and services while fixing a broken agency model. Our company is profitable without relying on overtime, employs people who are paid fairly and equitably, maintains an average client satisfaction score of 93%, and puts people (not politics) at the centre of our strategies.
Our Craft
Digital Product Design
We conceptualize, design, and ship digital products, then scale them through ongoing optimization. From creating enterprise websites to transforming mobile money, the bigger the challenge the more we embrace it.
Our capabilities
- User Interface Design
- User Experience Design
- Website Design & Development
Research & Strategy
Great experiences come from a deep understanding of needs, goals, and audience context. By solving those complexities behind the scenes, we craft simple experiences that make an impact.
Our capabilities
- Consumer & Market Research
- User Personas & Journey Maps
- Product & Service Strategy
Brand Development
Branding is the backbone of great experience design: the creation of a language that tells the story of your product or service to the world. By breathing life into every one of its parts, we help communicate who you are with emotion, vision, and clarity.
Our capabilities
- Brand Strategy
- Identity Design
Demand Generation
Our agency sibling, Soshal, provides marketing and media services to many of Craft&Crew’s clients, helping to ensure the continued growth and success of the experiences we create post-launch.
Our capabilities
- Media Planning & Management
- Creative Direction & Production
- Performance Management & Analytics
Our Clients
The work has been excellent & the people are okay, I guess! ;)”
Our Process
Our proven process is how we turn great ideas into exceptional experiences for long-term growth—always starting from a place of curiosity.
01Research
Every successful project begins with asking the right questions to: understand a business, analyze its competitors, and empathize with its audience.
02Strategy
Backed by user data and market research, we craft a roadmap that combines audience needs, business goals, and competitive edge for the ideal path to purposeful growth.
03Design
Insights and inspiration allow our designers to create simple, innovative experiences that make user journeys as effortless as possible while driving better performance.
04Development
From microsites to global enterprise solutions, our in-house web developers—and product development partners—always deliver a flexible, reliable, and scalable build.