About Us

We put people first. It's what shapes the products we design, the culture we work in, and the partnerships we build.

Our Way

We work to design the world’s largest digital brands, products, and services while fixing a broken agency model. Our company is profitable without relying on overtime, employs people who are paid fairly and equitably, maintains an average client satisfaction score of 93%, and puts people (not politics) at the centre of our strategies.

Our Craft

Digital Product Design

We conceptualize, design, and ship digital products, then scale them through ongoing optimization. From creating enterprise websites to transforming mobile money, the bigger the challenge the more we embrace it.

Our capabilities

  • User Interface Design
  • User Experience Design
  • Website Design & Development
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Research & Strategy

Great experiences come from a deep understanding of needs, goals, and audience context. By solving those complexities behind the scenes, we craft simple experiences that make an impact.

Our capabilities

  • Consumer & Market Research
  • User Personas & Journey Maps
  • Product & Service Strategy
Research

Brand Development

Branding is the backbone of great experience design: the creation of a language that tells the story of your product or service to the world. By breathing life into every one of its parts, we help communicate who you are with emotion, vision, and clarity.

Our capabilities

  • Brand Strategy
  • Identity Design
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Demand Generation

Our agency sibling, Soshal, provides marketing and media services to many of Craft&Crew’s clients, helping to ensure the continued growth and success of the experiences we create post-launch.

Our capabilities

  • Media Planning & Management
  • Creative Direction & Production
  • Performance Management & Analytics
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Our Clients

The work has been excellent & the people are okay, I guess! ;)”

Sun Lee, Vice President, Brand Experience at SurveyMonkey

Our Process

Our proven process is how we turn great ideas into exceptional experiences for long-term growth—always starting from a place of curiosity.

01Research

Every successful project begins with asking the right questions to: understand a business, analyze its competitors, and empathize with its audience.

02Strategy

Backed by user data and market research, we craft a roadmap that combines audience needs, business goals, and competitive edge for the ideal path to purposeful growth.

03Design

Insights and inspiration allow our designers to create simple, innovative experiences that make user journeys as effortless as possible while driving better performance.

04Development

From microsites to global enterprise solutions, our in-house web developers—and product development partners—always deliver a flexible, reliable, and scalable build.