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podcast - 7.2.2020

Hitting the right notes with Eric Keating, VP of Marketing at Appcues

Welcome to Journey Map, the audio experience by agency people for agency people.

In 2003 today's guest received a bachelor's degree in the music industry (that's a real thing) from Northeastern University, and he would soon begin his career as the Marketing Coordinator for a company that planned and executed national mainstream and college radio promotions for new music releases. Music industry makes sense. Fast forward to today the same person has built marketing and sales programs that have grown their products customer count by 100 x and revenue by 35 x. Today Eric Keating is the VP Marketing at Appcues where he helps turn products into growth engines. Eric is a go to market business leader known for building efficient demand generation functions, telling compelling stories, developing customer centric roadmaps and fostering high performance teams. This guy does everything.

Check out Appcues here.

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