Skip to Main Content

podcast - 31.1.2020

Describing reality with Francis Brero, Co-Founder & CRO at MadKudu

Welcome to Journey Map, the audio experience by agency people for agency people.

In 2009 a young researcher takes on an internship where he would create an environmental database for cement factories in France with the goal of enabling eco assessments. He feels right at home with an Undergrad in Math a Masters in Industrial Engineering and spending time at Stanford studying Mechanical Engineering. The next year, he'd moved to California and became an analyst, designing and implementing statistical models, developing, expanding and maintaining OLAP Cube solutions and designing star and snowflake schemas. I literally have no idea what any of that means, but if we fast forward to today and that math obsessed researcher has co-founded a company that helps SaaS companies increase conversion rates, up-sells and customer retention by analyzing customer behaviour in apps by enriching leads with relevant data his company is able to find out what truly makes people change and then predicts which customers are to engage and why. From there, actual next steps are provided to increase conversion and engagement. The company is MadKudu and its Co-Founder and Chief Revenue Officer Francis Brero is sitting across the table from me. In MadKudu, Francis has created a leading marketing operations platform for B2B. As a college math major, he has always strived to leverage his passion for numbers to drive growth. For the last 10 years, Francis has helped make marketing teams increase sales by using customer data. His years of experience led him to advise marketing strategies and tactics at some small, relatively unknown companies like Slack, Shopify, and IBM. Kidding, of course.

Check out MadKudu here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.