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In 2009 a young researcher takes on an internship where he would create an environmental database for cement factories in France with the goal of enabling eco assessments. He feels right at home with an Undergrad in Math a Masters in Industrial Engineering and spending time at Stanford studying Mechanical Engineering. The next year, he'd moved to California and became an analyst, designing and implementing statistical models, developing, expanding and maintaining OLAP Cube solutions and designing star and snowflake schemas. I literally have no idea what any of that means, but if we fast forward to today and that math obsessed researcher has co-founded a company that helps SaaS companies increase conversion rates, up-sells and customer retention by analyzing customer behaviour in apps by enriching leads with relevant data his company is able to find out what truly makes people change and then predicts which customers are to engage and why. From there, actual next steps are provided to increase conversion and engagement. The company is MadKudu and its Co-Founder and Chief Revenue Officer Francis Brero is sitting across the table from me. In MadKudu, Francis has created a leading marketing operations platform for B2B. As a college math major, he has always strived to leverage his passion for numbers to drive growth. For the last 10 years, Francis has helped make marketing teams increase sales by using customer data. His years of experience led him to advise marketing strategies and tactics at some small, relatively unknown companies like Slack, Shopify, and IBM. Kidding, of course.
Check out MadKudu here.
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