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podcast - 16.3.2023

Brand Strategy with Kevin Smith of SmashBrand

Welcome to Journey Map, the audio experience by agency people for agency people.

Today on Journey Map we're joined by Kevin Smith, Founding Partner and Director of Innovation at SmashBrand. In this episode, we talk about how SmashBrand uses predictive technology to guarantee results, the importance of extreme differentiation and why Kevin took the leap from building computers to creating CPG brands.

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