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podcast - 23.3.2020

Going outside the playbook with Randy Frisch, Co-Founder, CMO and President Uberflip

Welcome to Journey Map, the audio experience by agency people for agency people.

Today's guest graduated from McGill in 2002 with a Bachelor of Commerce in Marketing and then later on got his MBA from the Schulich School of Business at York University. From there he began his career as a Marketing Representative for Rubbermaid, and was soon promoted to its Marketing Manager. He was Partner and General Manager at Arya where he revitalized 20 year old businesses by developing B to B and B to C marketing plans. From there he went on to be the Chief Marketing Officer at Mygazines. Then in 2012 he takes a leap and co-founds a software company that empowers B to B Marketing and sales teams to create personalized content. He’s also author the author of “F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue and Relationships”. This guy is a marketing guru and really I hate that word but in this case it is the only appropriate one I could find. Our guest is none other than Randy Frisch Co-Founder and Chief Marketing Officer at Uberflip.

Check out Uberflip here.

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