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podcast - 23.1.2020

Removing barriers with Tyler Lessard, VP Marketing at Vidyard

Welcome to Journey Map, the audio experience by agency people for agency people.

Okay picture this, you graduate from the University of Waterloo with a degree in system design engineering, you cut your teeth for 10 years at BlackBerry and rise into its VP of Global Alliances and Developer Relations. This is during the mid 2000’s as the company is booming and then... it's not. Next thing you know you do a career pivot and windup as the Chief Marketing Officer for a mobile security startup for a few years, but then that pivot becomes a full 180 flip and the next thing you know you’re the VP of Marketing at Vidyard. Vidyard’s helping businesses transform through the use of online video. You are Tyler Lessard. Tyler’s a marketing, product and business development executive with a passion for customer centric, problem solving, creative storytelling and data driven marketing. He’s got over fifteen years of experience in B to B marketing, sales enablement, content marketing, brand and video. This guy does it all.

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