Demand Generation Campaigns
Craft&Crew embeds demand generation strategists in the website work from discovery onward, the site launches with an engine attached: campaigns live, audiences defined, and a pipeline plan already running.
A website without demand is a brochure.
The usual sequence is broken. An organization rebuilds its website, launches, and then goes looking for an agency to drive demand to it. Two discoveries, two strategies, two vendors learning the same business, and a site that was designed before anyone asked what the campaigns would need from it. We run it the other way. Demand generation strategists sit inside the redesign discovery phase, so the site and its engine launch together.
What the engine includes:
Media strategy from discovery
Strategists from our in-house paid media practice join the website discovery phase. Goals cascade from your business objectives down to channel KPIs, so audiences, offers, and conversion paths are set before a single screen is designed.
Paid media on every major platform
Search, display, video, social, and programmatic across Google, Microsoft, DV360, Meta, LinkedIn, YouTube, TikTok, and Snapchat, targeted from national reach down to the postal code.
Daily optimization
Bids, budgets, targeting, and creative adjusted every day toward your targets, with ad creative and messaging A/B tested continuously.
Ad spend connected to revenue
CRM, call tracking, and offline conversion data wired into the ad platforms, so campaigns optimize toward qualified opportunities and customers, not clicks.
Conversion rate optimization
A structured testing program for landing pages and conversion paths, so more of the traffic you pay for turns into customers.
Reporting you can open any time
A self-serve dashboard updated daily, backed by bi-weekly status calls, monthly KPI and ROI reviews, and quarterly strategy sessions.
Demand is one pillar of five
Demand generation works because of what surrounds it. Campaigns land on pages built to convert, search and answer engine visibility keeps the pipeline filling between campaigns, and continuous optimization makes every landing page measurably better each month. That is the point of running the whole engine with one partner: the campaign, the page it lands on, and the improvement loop after the click are the same engagement, not three vendors pointing at each other.
Optilogic.
Turning Optilogic’s website into a high-performance growth engine—scalable, data-driven, and built to fuel what’s next.
OptilogicCommon questions
Do you sell demand generation as a standalone service?
Yes. Paid media can run on its own, on a monthly retainer, hourly, or as a scoped project. It works best when it starts inside the website engagement, with media strategists at discovery so campaigns and landing pages are designed together. A campaign is only as good as the page it lands on.
What channels do you run?
Search, display, video, social, and programmatic: Google Ads, Microsoft Advertising, DV360, Meta, LinkedIn, YouTube, TikTok, and Snapchat. Radio, print, and out-of-home come in when the plan calls for them. We score each channel on likely impact, the resources it needs, and how long it takes to show results. That way the mix follows your audience, not a rate card.
How do you connect ad spend to revenue?
We wire the ad platforms into the systems where revenue actually shows up: your CRM, call tracking, booking engine, or sales pipeline. Offline conversion tracking lets campaigns optimize toward qualified opportunities and closed customers instead of clicks. Custom attribution then shows which campaigns earn their budget.
What happens after a campaign launches?
Daily attention. The team reviews performance every day and adjusts bids, budgets, targeting, and creative to move toward your targets. Ad creative and messaging are A/B tested continuously, and landing pages get their own testing program, so more of the traffic you pay for turns into customers.
How do you report on results?
Through a self-serve dashboard updated daily that your team can filter and export any time, with no need to wait for a meeting. On top of that come bi-weekly status calls, monthly performance reviews against KPIs and ROI, and quarterly strategy reviews. If a number cannot survive a revenue conversation, we do not report it as success.
Get the demand plan.
Bring us the redesign that is already on your roadmap. We will map the audiences, channels, and campaign calendar it should launch with, so the site and its engine arrive together.