OTTAWA, Ontario, Nov. 28, 2019
Calian Group Ltd. (TSX.CGY) has selected Craft&Crew as its agency partner to conduct brand strategy implementation and support the company’s digital marketing transformation.
In the wake of announcing record annual revenue and its 72nd consecutive profitable quarter, Calian will work with Ottawa-based user experience agency Craft&Crew to help ensure that Calian’s brand better reflects the company’s growth, innovation and market position. The agency will lead a review and integration of the company’s brand strategy and begin developing a new corporate website, set to launch in 2020.
Craft&Crew, which was founded in 2010 as a social media consulting firm, has undergone a significant transformation of its own over the last nine years. Now one of Canada’s top user experience agencies, the company focuses on designing brands, digital products, and services for a roster of clients that includes Colliers International, Desjardins, Johnson Insurance, Kobo, SurveyMonkey, REALTOR.ca, TD, and Xplornet.
This is an exciting and important development as part of Calian’s growth journey. As Calian evolves with new products, solutions and customer segments, we must ensure that our brand and digital marketing capabilities reflect our ongoing evolution and current position in the marketplace.”
Calian employs over 3,000 people in its delivery of diverse products and solutions for private sector, government and defence customers in North American and global markets. The Company’s diverse capabilities are delivered through four segments: Advanced Technologies, Health, Learning and Information Technology. The Advanced Technologies segment provides innovative products, technologies and manufacturing services and solutions for the space, communications, defence, nuclear, government and agriculture sectors. The Health segment manages a network of more than 1,800 health care professionals delivering primary care and occupational health services to public and private sector clients across Canada. Learning is a trusted provider of emergency management, consulting and specialized training services and solutions for the Canadian Armed Forces and clients in the defence, health, energy and other sectors. The Information Technology segment supports public- and private-sector customer requirements for subject matter expertise in the delivery of complex IT and cyber security solutions. Headquartered in Ottawa, the Company’s offices and projects span Canada and international markets.
Media inquiries: Simon Doyle (613-599-8600 x 2205)