Strategy
TrustedSec has recently undergone an incredibly bold brand transformation with our partners at Focus Lab. Our mission was to transform the website into a beacon for that brand, all while building a hub for content, tools and thought-leadership with the ultimate goal of increasing conversions.
TrustedSec had clear business goals which included becoming a trusted partner and positive community influence in the cyber security space while delivering exceptional value to their customers. These larger business goals translated into specific website goals that we were able to execute upon.
By combining user experience (UX) best practices with a strong visual user interface (UI) we clearly articulated their services and differentiators and made it easy for prospects to find what they are looking for. We provided social proof of their expertise and past relationships by showcasing client logos in a way that they haven’t done in the past, and put more emphasis on how their experts were making an impact. By surfacing up content that is relevant we made it more compelling for users to reach out and connect.
Design
Drawing inspiration from TrustedSec's distinctive brand, which echoes retro hacker culture and the aesthetics of 90s tech companies, we seamlessly integrated elements of UX with the site's code. This fusion allows knowledgeable users and hackers to embark on a gamified Easter egg challenge, where they can showcase their skills as potential candidates. This approach directly supports the client's recruitment goals. Similar design attention was given to several other aspects of the experience, such as how the site aimed to showcase the company's expert team consistently and dynamically across the entire website, and the use of generative imagery to further acknowledge the company's founding in technology.
The brand’s aesthetic is manifested in several creative and interactive elements on the site:
Subtle visual cues and retro-style interface elements that engage users, like old-school scroll bars and animated text cursors, adding a natural layer of nostalgia and interactivity to the user experience.
Scattered animations and interactions that enhance brand immersion and give the perceived experience more contemporary roots.
Dynamic, random (fun!) displays of creative brand identifiers, such as the company’s smiley logo.
Creative typographic execution that amplifies the brand’s ethos by strategically using bold and edgy fonts for storytelling.
Development
This site is a great example of strong design execution and novel strategic solutions coming together to uplift a website which, at its core, is fundamentally rooted in a strong, secure, and performant enterprise-level CMS.
From our perspective, witnessing these realities converging through this website delivers a strong testament to our client's professionalism and reputation. From a designer’s perspective, this shows that you don't need to sacrifice technology or strategic integrity in order to deliver a novel and punchy visual design experience.
Results
We have successfully propelled the new brand, aligned the site and content structure directly to the needs and goals of primary users. Post launch, TrustedSec experienced a major boost in website traffic and engagement.