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Broadlume believes the flooring industry has been neglected in the way of digital tools and technology and aims to solve this problem by providing local flooring retailers with the technology they need to reach their fullest potential.

Needing to lay the final pieces in place of their new rebrand, Broadlume turned to Craft&Crew.


From separate products to an all-in-one platform

Broadlume had six separate brands that made up their product offering. With the acquisition of brand seven they realized how confusing the Broadlume brand had become: websites by FloorForce and Creating Your Space, Lead Management by Retail Lead Management, Flooring Software by RollMaster, etc.

While Broadlume worked with our partners at Focus Lab on the rebrand, our team got to work on organizing and positioning their suite of products into a true all-in-one marketing and management platform for the flooring industry.


Much more than a coat of paint

With a full rebrand in place our design teams first job was to showcase the different ways the new brand could be translated to website design. Starting with a moodboarding process allowed us to showcase different directions in a more free and collaborative method.

Once we had set a direction, we got to work on bringing the new Broadlume to life.


A new floor has been laid

The Broadlume team proudly presented the new brand and website to their team and retailers, followed by a new $60M growth equity investment. It looks like they are just getting started.

Explore what's possible.

Whether your business is planning a re-brand, preparing to overhaul your digital infrastructure, or prioritizing website enhancements to drive growth, let's explore what's possible together.