Clear­Co.

ClearCo had outgrown its name and its website. The platform had evolved, but the existing site no longer reflected what it had become. ClearCo needed a digital presence that matched the rebrand, sharpened their mid-market positioning, and guided HR leaders from discovery through conversion.

The strategic foundation started with how HR technology buyers actually search, evaluate, and decide. Together, the Craft&Crew and ClearCo teams conducted strategy workshops and mapped user journeys for HR leaders, recruiters, and development professionals. From there, the team restructured the site’s information architecture around buyer intent rather than internal product taxonomy.

Content strategy went beyond traditional SEO. The team developed a dual-engine approach covering both conventional search optimization and Generative Engine Optimization. Every page was structured so AI platforms could accurately interpret, summarize, and recommend ClearCo’s capabilities. Content pillars focused on talent acquisition, employee engagement, performance management, and workforce analytics.

With ClearCo’s refreshed identity in place, Craft&Crew turned to the website. Starting from the refreshed identity, the team moved through moodboard exploration and a single-page initial mockup before expanding across many templates and unique components.

The design language anchored itself in the concept of clarity: clean layouts, intentional hierarchy, and a visual system that communicates confidence without complexity. The homepage hero showcases ClearCo’s seven core use cases. Capability pages let HR leaders self-select by need. Every decision reinforced the idea that understanding your people starts with a platform that’s genuinely easy to understand.