Knit.

In collaboration with our partners at Focus Lab, we revitalized Knit's brand and website to better reflect an enterprise-focused identity, enhancing its market presence and clearly communicating its value proposition.

During the discovery phase, marked by client workshops, competitive audits, and detailed discussions with stakeholders, we identified a critical need to meet enterprise expectations. This led to a strategy centered on Knit’s research-driven AI platform, prioritizing usability and advanced features. Our approach balanced professional appeal with an engaging personality, focusing on user-friendly design and robust backend capabilities to address immediate needs while ensuring long-term scalability.

We focused on refreshing both the UX and UI to elevate Knit's enterprise market presence with a sleek, modern digital appearance. The UX updates modernized the site’s structure, improving navigation and making essential product and solution information easily accessible. For the UI, we merged a polished, professional aesthetic with Knit’s friendly brand identity, using bright, sophisticated colors and interactive elements to enhance visual appeal and user guidance.

A key aspect of our design strategy was the strategic integration of Webflow’s CMS capabilities, which we used to amplify storytelling and functionality, aligning perfectly with our goals. Our visual direction kept the interface lively and engaging, featuring clean typography, structured layouts, and abstract imagery complemented by subtle animations. We introduced "fibre" graphics to present complex data in a softer, more accessible manner. This comprehensive design approach not only met enterprise expectations but also rendered the site more engaging and user-friendly, effectively leveraging Webflow’s robust features to build and implement these enhancements.