Sensible Weather.
Sensible Weather protects travelers and hospitality partners from the unexpected.
They required a single platform that could speak to two very different audiences: everyday travellers looking for quick reassurance, and B2B partners evaluating a serious SaaS integration. Most sites pick one. This one had to serve both, without feeling split.
The Approach
The core tension was real: a consumer-facing brochure and a full B2B SaaS site occupy different registers. Too much of either and you lose the other audience.
We architected the site around two parallel content streams, each accessible from anywhere, neither competing for dominance. The navigation, CMS structure, and UI accents were all designed to let users self-select without friction.
From the start, we worked closely with the Sensible Weather team through the moodboard phase to align on a visual direction that honoured their brand guidelines and matched what they actually wanted to say. Clean. Airy. Grounded in strong photography, brand colour, and subtle texture.
Design
The brand guidelines had real range. We used it.
Iconography is woven directly into section titles, pulling double duty: visual interest and wayfinding. Image treatments, colour application, and layout rhythm all reflect Sensible Weather's identity without retreating to safe, generic execution.
The result is a site that feels like the brand, not just a site that follows the rules.
Outcome
Two audiences. One site. No confusion.
The delivered platform gives Sensible Weather a consumer experience that builds trust quickly and a B2B experience that supports business development with minimal sales involvement. CMS modules are scoped to each audience, so the team can manage both sides without stepping on each other.
The site is built to support their revenue goals as a B2B2C company, and it looks the part.
