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TD Securities.

TD Securities offers advisory and capital market services to corporate, government, and institutional clients worldwide. The Securities team had a few false starts refreshing their website and turned to Craft&Crew to ensure this time was different.

A can't fail mandate for Canada's 2nd largest financial institution? No problem.


Ensuring Securities gets the green light

TD Securities had a number of unsuccessful website redesigns in it’s past, causing the site to be further and further out of date with the TD brand, and putting more and more pressure to get the next redesign right.

With a can’t fail mandate, TDS turned to Craft&Crew to connect the bridge between the current TDS website, and TD’s brand standards.


Polishing to a bright green shine

TD had recently developed a new design system (named the TD Emerald Design System), however the group at TD Securities needed help translating this product focused design system for web. We began absorbing the design system, identifying components and guidelines that easily transferred to web, and areas where there were major gaps.

From there we build out a web specific version of the design system and created TDS specific templates to be built out in a custom CMS.


A solid return on investment

With our help, the team at TD Securities was able to launch their new website (a huge sigh of relief for the team), properly designed within the Emerald design system and continues to build on this new foundation.

Explore what's possible.

Whether your business is planning a re-brand, preparing to overhaul your digital infrastructure, or prioritizing website enhancements to drive growth, let's explore what's possible together.